Patient education
Beyond Brushing
How oral health extends your life — the systemic links your patients don't know about.
Available to licenceLicence →
Authority marketing for dental practices
The marketing your patient
takes home.
Authority that puts you at the forefront of your patients' decisions — and your practice's retention strategy.
Books in your name, gifted to your patients. Read on the sofa, kept on the shelf, passed on at dinner. The marketing they carry home is the marketing they pass on — long after they leave the chair.
Scroll
The dental marketing playbook
Ten seconds of attention. Then the bin.
Leaflets in waiting rooms. Social posts that scroll past. Boosted Facebook ads. Open-evening flyers. Patient newsletters. Every dental practice runs the same playbook — and the playbook hasn't changed in twenty years.
LeafletSocial postPaid adOpen-evening flyerPractice newsletterSponsored magazine
None of it gets kept. None of it gets passed on. None of it gets talked about at dinner.
What changes
Put a book in the same hand. Watch what happens.
Tuesday morning
Read.
Saturday lunch
Lent.
Dinner with friends
Talked about.
On the 7:42 commute
Picked up again.
A book stays in the home. Stays on the shelf. Comes off the shelf. Goes in a bag. Comes back out at a dinner. The marketing your patient takes home is the marketing your patient passes on.
The Series
Books in your name.
Four licensable titles for your patient list. Three patient-education books that work as a bundle, plus The Healthy Business — a B2B title for winning corporate accounts in your area.
Full Patient Suite · Recommended
· 3 titles · £2,600/year/areaB2B — corporate sign-ups
· Licensable separately · £900/year/area (£600 with patient-suite)B2B / Corporate sign-ups
The Healthy Business
For practices targeting local businesses to drive corporate membership sign-ups. A book to give to HR directors and owners.
Available to licenceLicence →
Need books for the practice itself, not for licensing? See the next section.
For the practice owner
Books that help you grow.
Three titles from VeroBooks that aren't licensed under your name — because they're not for your patients. They're for you, your practice manager, and your team. Sold direct, used internally, read for the practice itself.
The Membership Shift package
· Book + workbook + onboarding Zoom + coachingPractice transformation
The Membership Shift
The strategic guide to leaving NHS dentistry and building a patient membership model. For the practice owner.
Practice packageEnquire →
Team exercises
The Membership Shift Workbook
The companion workbook. Team exercises, worksheets, and a structured plan for working through the shift together.
Practice packageEnquire →
Consultancy & coaching
The Membership Journey
1:1 consultancy and team coaching from a dentist who's done it. From the first numbers conversation to launch day to the first 90 days of running a membership practice — where the book and workbook end, direct guidance picks up.
- Pre-transition assessment
- Team coaching through the shift
- First-90-days hands-on support
Bespoke · scoped to your practiceTalk it through →
Author's flagship
· Personal memoir — launching 16 June 2026Practice owner memoir
Nobody Trained You for This
The flagship — for practice owners who qualified as dentists and ended up running a business nobody prepared them for.
Launching 16 June 2026Launch list →
Nobody Trained You for This
Be first to know when it launches.
The flagship VeroBooks title. Practical, honest, written from inside the experience of running a dental practice nobody prepared you for. Launching 16 June 2026.
White-label licensing
Your name. Your brand. A book your patients actually keep.
Most patient education ends up in the bin. A professionally written book — with your name on the cover — sits on a kitchen worktop, gets passed to a friend, and keeps your practice in the conversation long after the appointment ends. VeroBooks PLR titles give you exactly that. Fully written, clinically grounded, ready to rebrand as your own.
1 title
1 Title
Any one title from the patient suite
£1,200/year/area
30 paperbacks of your chosen title on signup
See full details →2 titles
2 Titles
Pick any two patient titles
£2,000/year/area
30 paperbacks of each title (60 books total) on signup
See full details →Recommended3 titles · best value
Full Patient Suite
All three patient titles
£2,600/year/area
30 paperbacks of each title (90 books total) on signup
See full details →B2B title
The Healthy Business
Written for practice owners, not patients
£900/year/area
30 paperbacks on signup
See full details →For practices moving to membership
The Membership Shift — book, workbook, and an onboarding call.
If you're a practice owner thinking seriously about moving away from NHS dentistry into a patient membership model, The Membership Shift is the playbook and the Workbook is how you walk your team through it. The package comes with one intro onboarding Zoom — Dr Jamall takes it himself — to set up how you and your team are going to use the materials.
- The Membership Shift — the strategic guide
- The Membership Shift Workbook — team exercises and worksheets to work through together
- Intro onboarding Zoom — with your Practice Manager or Principal, to walk through how to use the package
- £50 from every onboarding goes to a children's aid charity
These titles are not licensed under your name — they are practice tools your team uses internally. Pricing on enquiry.
About the author
Dr Fuz Jamall
Pennington Dental
Kenilworth · Stratford-upon-Avon
Qualifications
- BDS BSc (Hons)
- Masters Advanced General Dental Practice
- Diploma Dental Implants
- PG Cert Law and Ethics
- PG Cert Periodontics
- MFGDP (UK), MFDS RCS (Eng), MJDF
Fuz Jamall qualified as a dentist and has spent more than 25 years doing the same thing: looking after people's teeth, and thinking carefully about how to do it better. He established Pennington Dental in 2000 and has since grown it into two practices, in Kenilworth and Stratford-upon-Avon.
The books in this series grew from conversations he kept having — with employers who had never been given a clear picture of what dental health costs their organisations, with patients who couldn't connect their mouth to the rest of their body, and with fellow practice owners who had qualified as dentists and found themselves running a business nobody had prepared them for.
He wrote them because the argument is there, the evidence is there, and somebody needed to make the case plainly. VeroBooks is the imprint he built to do exactly that.
“Publishing is not about becoming an author. It is about making your argument so well that people pass it on for you.”
The next move
Three paths from here.
Licence the patient series
Bring three patient titles under your name in your operating area — £1,500/year.
Start an enquiryNobody Trained You for This
Be first to know when the flagship launches — 16 June 2026.
Join the launch list