IMPORTANT: Please read this Agreement carefully before purchasing or activating your Private Label Rights licence. By completing payment or activating your licence, you confirm that you have read, understood, and agreed to every term set out in this document. If you do not agree, do not proceed with the purchase.
1. Parties and Definitions
1.1 In this Agreement the following definitions apply:
- "VeroBooks" or "Licensor" means VeroBooks Ltd, a company registered in England and Wales, whose trading address is in Stratford-upon-Avon, Warwickshire.
- "Licensee" means the dental professional or dental practice that has purchased a Private Label Rights licence from VeroBooks.
- "Licensed Work" means the specific book title or titles identified at the point of purchase, supplied by VeroBooks in editable format for the purpose of Private Label Rights use.
- "PLR Licence" means the limited, non-exclusive, non-transferable right granted under this Agreement to adapt, rebrand, and distribute the Licensed Work subject to the conditions set out herein.
- "Adapted Work" means the version of the Licensed Work as modified by the Licensee, including any rebranding, retitling, change of author name, or editorial amendment.
- "Geographical Zone" means the approximate area around the Licensee's primary practice location used as the basis for limiting concurrent licence grants, as described in clause 5.
- "End User" means any patient, prospective patient, or member of the public who receives the Adapted Work from the Licensee.
- "Dental Content" means any text within the Licensed Work that relates to oral health, dental treatment, diet, lifestyle, or oral hygiene.
2. Grant of Licence
2.1 Subject to the Licensee's compliance with this Agreement and full payment of the applicable licence fee, VeroBooks grants the Licensee a limited, non-exclusive, non-transferable, revocable licence to:
(a) reproduce and distribute copies of the Adapted Work to End Users in print or digital format; (b) adapt the Licensed Work by changing the title, cover design, author name, and practice branding; (c) use the Adapted Work for patient education, marketing, and practice promotion purposes.
2.2 This licence does not grant any right to:
(a) sub-licence, resell, or transfer the Licensed Work or Adapted Work to any other dental professional or third party for further commercial exploitation; (b) claim copyright ownership of the original Licensed Work or any substantially unmodified portion thereof; (c) use the VeroBooks name, logo, or branding in the Adapted Work without prior written consent; (d) publish the Adapted Work through commercial publishing channels (such as online bookstores, retail platforms, or similar) without a separately negotiated commercial distribution licence; (e) reverse-engineer, share, or distribute the raw editable source files to any third party.
2.3 This licence is personal to the Licensee. It may not be assigned, transferred, or novated to any successor practice, acquirer, or associate dentist without VeroBooks' prior written consent.
3. Permitted and Prohibited Uses
Permitted Uses
- Distributing physical printed copies to patients at the Licensee's practice(s).
- Distributing digital copies (PDF or ebook format) to patients via email, patient portal, or practice website.
- Using the Adapted Work in practice marketing materials, newsletters, and social media (where content is attributed to the Licensee as author).
- Minor editorial changes to ensure clinical accuracy relative to the Licensee's specific patient advice, subject always to clause 8.
- Adding the Licensee's practice name, logo, GDC number, contact details, and professional biography.
Prohibited Uses
- Reproducing the Licensed Work without any meaningful adaptation or rebranding.
- Distributing the Licensed Work or Adapted Work with the VeroBooks brand still visible.
- Using the Adapted Work to make specific clinical diagnoses or treatment recommendations for identified individuals.
- Representing the Adapted Work as an original clinical textbook, peer-reviewed publication, or academic work.
- Sharing, distributing, or reselling the raw source files to any third party.
4. Intellectual Property
4.1 The Licensee acknowledges and agrees that VeroBooks retains full copyright, intellectual property, and all other proprietary rights in the Licensed Work, including all underlying text, structure, and editorial content.
4.2 The Licensee acquires no proprietary rights in the Licensed Work by virtue of this Agreement, other than the limited right of use expressly granted herein.
4.3 The Licensee may claim authorship of the Adapted Work to End Users as a matter of presentation and branding. However, the Licensee acknowledges that they are not the original author of the underlying text and must not assert copyright in the original Licensed Work against VeroBooks or any other licensee.
4.4 VeroBooks reserves the right to licence the same or substantially similar content to other dental professionals. The PLR model is predicated on multiple licensees using the same underlying work. The Licensee accepts this as a known and inherent feature of the arrangement.
4.5 If the Licensee makes original editorial contributions to the Adapted Work, copyright in those original additions vests in the Licensee. Copyright in the underlying Licensed Work remains vested in VeroBooks throughout.
5. Geographical Separation — Reasonable Efforts Only
Your book. Your brand. Your patients.
When you licence a VeroBooks title, we allocate on a first-come basis and aim to avoid issuing the same title to practices in the same immediate area. We keep a register of active licensees and flag any obvious proximity before your licence completes.
We won't pretend this is an exclusive territory — dental patients move, refer, and search online, and in busier areas that's simply the reality. What we can tell you is that your cover, your name, and your practice brand make it yours in every way that matters to your patients.
5.1 VeroBooks will use reasonable commercial efforts to avoid granting licences for the same Licensed Work title to dental practices operating within the same or immediately adjacent areas, where such proximity is known to VeroBooks at the time of licence grant.
5.2 The Licensee acknowledges and expressly accepts all of the following limitations:
(a) VeroBooks operates no territory protection scheme and makes no guarantee of exclusivity by geography, area, region, or any other criterion. (b) In areas of dense population, high patient mobility, or significant practice overlap — including but not limited to city centres, large towns, and areas with multiple dental practices serving the same patient catchment — it is inherently impractical to prevent a patient from encountering the Adapted Work of more than one licensee. (c) A patient may at some point encounter two or more Adapted Works derived from the same Licensed Work, potentially with different titles, covers, or author attributions. VeroBooks cannot control this outcome and accepts no liability for it. (d) VeroBooks cannot monitor, police, or enforce compliance with informal geographical separation preferences once a licence has been granted. The Licensee acknowledges that VeroBooks has no practical mechanism to supervise the distribution activities of any other licensee. (e) Patient movement between practices, referral networks, and digital distribution mean that geographical separation cannot be guaranteed in any absolute sense.
5.3 The Licensee accepts that any reputational concern arising from a patient identifying that a book bears a different name or branding elsewhere is a known and disclosed risk of the PLR model and does not constitute grounds for any claim against VeroBooks.
ACKNOWLEDGEMENT: By purchasing this licence, the Licensee expressly acknowledges that VeroBooks cannot guarantee geographical exclusivity and that encountering another practice's version of the same underlying work is an inherent and accepted risk of this model.
6. Medical and Clinical Disclaimer
IMPORTANT NOTICE: VeroBooks is a publishing company. Neither VeroBooks nor its directors, employees, contractors, or agents are registered medical doctors. The Licensed Work does not constitute medical advice, dental treatment advice, diagnosis, or clinical guidance for any specific individual.
6.1 The Licensed Work is produced for general oral health education and patient awareness purposes only. It is not intended to replace, supplement, or be construed as a substitute for professional clinical examination, personalised dental advice, or treatment provided by a qualified and registered dental professional.
6.2 VeroBooks expressly disclaims any representation that the content of the Licensed Work constitutes clinical or medical advice of any kind. The information contained within is provided for general informational and educational purposes only.
6.3 The Licensee, as a registered dental professional, accepts sole and full responsibility for:
(a) reviewing the content of the Licensed Work for clinical accuracy prior to distribution; (b) ensuring the Adapted Work is appropriate for the patient population to whom it is distributed; (c) providing any required caveats or professional disclaimers within the Adapted Work appropriate to their regulatory obligations under the General Dental Council (GDC) Standards; (d) ensuring that End Users understand that the Adapted Work is for general information only and does not replace a personalised clinical assessment.
6.4 VeroBooks accepts no responsibility for any decision made by an End User in reliance on the content of the Licensed Work or Adapted Work, nor for any clinical outcome, adverse health event, or complaint arising from an End User acting on the content.
6.5 To the fullest extent permitted by applicable law, VeroBooks excludes all liability for:
(a) any personal injury, dental harm, or adverse health outcome suffered by any End User in connection with the content of the Licensed Work or Adapted Work; (b) any clinical decision made or omitted by an End User in reliance on the content; (c) any claim brought by or on behalf of any End User arising from the content of the Licensed Work or Adapted Work.
6.6 The Licensee agrees to include a clear and conspicuous disclaimer within the Adapted Work in the following terms or substantially equivalent wording:
This book is intended for general oral health education only. It does not constitute clinical advice for any individual. Please consult your dentist or a qualified dental professional for personalised advice regarding your oral health. The information contained herein is provided in good faith but the author and publisher accept no liability for decisions made in reliance on its content.
7. Content Accuracy and Currency
7.1 VeroBooks takes reasonable care to ensure that the content of the Licensed Work is accurate, evidence-informed, and consistent with generally accepted oral health guidance at the time of writing. However, VeroBooks makes no warranty, express or implied, as to the accuracy, completeness, or currency of the content.
7.2 Oral health guidance, clinical best practice, and public health recommendations are subject to change. VeroBooks does not warrant that the Licensed Work will remain accurate following its original publication date and accepts no obligation to provide updated versions unless expressly agreed.
7.3 The Licensee is solely responsible for reviewing the Adapted Work for clinical accuracy prior to distribution and for updating content where they identify that information has become outdated, inaccurate, or contrary to current GDC or clinical guidance.
7.4 VeroBooks accepts no liability for any claim arising from inaccurate, outdated, or misleading content within the Licensed Work, whether or not such inaccuracy was present at the time of supply.
8. Licensee's Regulatory Obligations
8.1 The Licensee is a registered dental professional subject to the regulatory jurisdiction of the General Dental Council (GDC). Nothing in this Agreement diminishes or displaces the Licensee's obligations under the GDC Standards for the Dental Team, including obligations relating to:
(a) patient communication and consent; (b) accurate representation of clinical services and capabilities; (c) advertising and marketing standards as regulated by the GDC and the Advertising Standards Authority (ASA); (d) social media and digital communications guidance.
8.2 The Licensee accepts sole responsibility for ensuring that the Adapted Work, and any marketing activity using the Adapted Work, complies with all applicable regulatory and professional standards.
8.3 VeroBooks accepts no liability for any GDC complaint, regulatory investigation, ASA ruling, or disciplinary proceeding arising from the Licensee's use, adaptation, or distribution of the Licensed Work.
8.4 The Licensee indemnifies VeroBooks against any loss, cost, expense, or liability incurred by VeroBooks arising directly or indirectly from a regulatory complaint or proceeding against the Licensee in connection with the Licensee's use of the Licensed Work.
9. Limitation of Liability and Exclusion of Warranties
9.1 To the fullest extent permitted by law, VeroBooks excludes all implied warranties, conditions, and representations, including but not limited to any implied warranty of fitness for purpose, satisfactory quality, or non-infringement.
9.2 VeroBooks' total aggregate liability to the Licensee under or in connection with this Agreement (whether in contract, tort including negligence, breach of statutory duty, or otherwise) shall not in any circumstances exceed the total licence fee paid by the Licensee in the twelve (12) months preceding the event giving rise to the claim.
9.3 VeroBooks shall not in any circumstances be liable to the Licensee for:
(a) loss of profits, revenue, or income; (b) loss of business, contracts, or anticipated savings; (c) loss of reputation, goodwill, or damage to professional standing; (d) damage suffered by reason of any patient encountering an Adapted Work produced by another licensee; (e) any indirect, consequential, special, or punitive loss, howsoever caused; (f) any claim made against the Licensee by any third party including End Users, patients, regulatory bodies, or professional associations.
9.4 The Licensee acknowledges that the licence fee is set at a level that reflects the limitations on liability accepted by VeroBooks in this clause, and that VeroBooks would not be able to offer PLR licences on these commercial terms absent such limitations.
NOTE: Nothing in this Agreement limits VeroBooks' liability for death or personal injury caused by its own negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited under English law.
10. Reputational Risk Disclaimer
10.1 The Licensee acknowledges that:
(a) the PLR model involves multiple dental professionals distributing Adapted Works derived from the same Licensed Work; (b) the quality of adaptation and distribution by other licensees is outside the control of VeroBooks; (c) should any other licensee distribute the Adapted Work in a manner that reflects poorly on the genre, topic, or subject matter, VeroBooks cannot prevent this; (d) VeroBooks cannot guarantee that no patient will ever encounter two versions of the same underlying work, whether in the same locality or otherwise.
10.2 VeroBooks accepts no liability for any damage to the Licensee's professional reputation, patient relationships, or commercial standing arising from:
(a) any patient identifying the Adapted Work as derived from or identical to content seen elsewhere; (b) any media or online commentary relating to the PLR model generally; (c) any comparative assessment made by any patient, third party, or regulatory body of the Adapted Work and any other version.
10.3 The Licensee accepts these risks knowingly and expressly waives any claim against VeroBooks for reputational or financial loss arising from the inherent characteristics of the PLR model disclosed in this Agreement.
11. Data Protection and GDPR
11.1 Each party shall comply with all applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) as retained in domestic law by the European Union (Withdrawal) Act 2018, and the Data Protection Act 2018.
11.2 The Licensee acts as an independent Data Controller in relation to any personal data of End Users collected or processed in connection with the distribution of the Adapted Work. VeroBooks is not a data processor or joint data controller in respect of such personal data.
11.3 VeroBooks processes personal data of Licensees for the purpose of administering this Agreement. VeroBooks' Privacy Policy, available on request, sets out how such data is processed and the rights of data subjects.
11.4 The Licensee is solely responsible for ensuring that the distribution of the Adapted Work, including any accompanying data collection activity (such as patient email capture), complies with the Licensee's obligations as a Data Controller, including providing appropriate privacy notices and obtaining any required consent.
11.5 VeroBooks accepts no liability for any ICO investigation, enforcement action, or data subject complaint arising from the Licensee's processing of personal data.
12. Enforcement Limitations
12.1 VeroBooks acknowledges that, as a publishing entity and not a regulatory body, it has no practical mechanism to:
(a) monitor the day-to-day distribution activities of each Licensee; (b) verify the content of each Adapted Work after it leaves VeroBooks' possession; (c) prevent a Licensee who is determined to breach this Agreement from doing so; (d) prevent patient exposure to multiple versions of the Licensed Work in any given locality.
12.2 The Licensee accepts that VeroBooks' inability to actively police compliance does not diminish the Licensee's obligations under this Agreement. Obligations under this Agreement are binding and enforceable as a matter of contract regardless of VeroBooks' practical capacity to monitor or detect breach.
12.3 VeroBooks reserves the right to terminate the Licence upon becoming aware of a material breach, including the sharing of source files with third parties, sub-licensing, or commercial resale of the Adapted Work.
13. Term and Termination
13.1 This Agreement commences on the date of purchase and continues unless terminated in accordance with this clause.
13.2 VeroBooks may terminate this Agreement immediately on written notice if:
(a) the Licensee commits a material breach of any term of this Agreement and (where capable of remedy) fails to remedy the breach within 14 days of receiving written notice; (b) the Licensee shares, resells, or sub-licences the Licensed Work or raw source files to any third party; (c) the Licensee uses the Adapted Work for any unlawful or regulatory non-compliant purpose; (d) the Licensee becomes insolvent, is wound up, or ceases to practise as a dental professional.
13.3 On termination, the Licensee must immediately cease distributing the Adapted Work and destroy or delete all copies of the Licensed Work in their possession or control. Copies of the Adapted Work already distributed to End Users prior to termination need not be recalled.
13.4 The Licensee may terminate this Agreement on 30 days' written notice. No refund of licence fees is payable upon voluntary termination by the Licensee.
14. Indemnity
14.1 The Licensee shall indemnify, defend, and hold harmless VeroBooks, its directors, employees, contractors, and agents against all losses, costs, damages, expenses (including reasonable legal fees), and liabilities arising out of or in connection with:
(a) any breach by the Licensee of this Agreement; (b) any claim by an End User arising from the Licensee's distribution or adaptation of the Licensed Work; (c) any GDC, ASA, CQC, or other regulatory action against the Licensee in connection with the Adapted Work; (d) any misrepresentation made by the Licensee to any End User or third party in connection with the Adapted Work, including any representation as to clinical advice; (e) any data protection breach arising from the Licensee's processing of personal data in connection with distribution of the Adapted Work.
15. General
15.1 Entire Agreement. This Agreement constitutes the entire agreement between the parties in relation to its subject matter and supersedes all prior representations, discussions, and agreements. Each party acknowledges that it has not relied on any representation, warranty, or undertaking not expressly set out in this Agreement.
15.2 Variation. No amendment to this Agreement shall be effective unless made in writing and signed by an authorised representative of VeroBooks. VeroBooks reserves the right to issue updated versions of these terms. The version in force at the date of purchase governs the Licensee's licence.
15.3 Waiver. Failure by either party to exercise or delay in exercising any right or remedy under this Agreement shall not constitute a waiver of that right or remedy.
15.4 Severance. If any provision of this Agreement is found to be invalid, unlawful, or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable. The remaining provisions shall continue in full force and effect.
15.5 No Partnership or Agency. Nothing in this Agreement creates a partnership, joint venture, employment, or agency relationship between the parties.
15.6 Third Party Rights. This Agreement does not confer any rights on any third party under the Contracts (Rights of Third Parties) Act 1999.
15.7 Force Majeure. Neither party shall be liable for any failure or delay in performing its obligations under this Agreement to the extent that such failure or delay is caused by events beyond its reasonable control.
15.8 Notices. Notices under this Agreement shall be in writing and sent by email to the addresses exchanged at the time of purchase. Notices sent by email shall be deemed received on the next business day following transmission.
15.9 Governing Law and Jurisdiction. This Agreement and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the law of England and Wales. Each party irrevocably agrees to submit to the exclusive jurisdiction of the courts of England and Wales.
16. Acceptance
16.1 By completing payment or activating a licence, the Licensee confirms that:
(a) they have read and understood this Agreement in full; (b) they agree to be bound by all terms and conditions set out herein; (c) they have had the opportunity to seek independent legal advice if they wished to do so; (d) they are authorised to enter into this Agreement on behalf of their dental practice where applicable.